Berita Pengawas iklan Inggris menyelidiki meme perjudian yang menarik bagi anak-anak – laporan

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Berita Pengawas iklan Inggris menyelidiki meme perjudian yang menarik bagi anak-anak – laporan

Berita Pengawas iklan Inggris menyelidiki meme perjudian yang menarik bagi anak-anak – laporan

Meme yang berkaitan dengan perjudian sekarang sedang diselidiki oleh pengawas periklanan Inggris karena meningkatnya kekhawatiran bahwa hal itu dapat menimbulkan risiko bagi anak-anak.

Otoritas Standar Periklanan (ASA) sedang menyelidiki meme yang dibagikan secara online oleh perusahaan perjudian, i Laporan beritaIni termasuk konten menghibur yang dibagikan secara daring untuk membangun kesadaran merek.

ASA bertugas mengatur periklanan berbayar dan tidak berbayar di Inggris.

Berdasarkan penelitian yang dirujuk dalam rencana Pemerintah sebelumnya untuk mereformasi industri perjudianjenis pemasaran ini empat kali lebih menarik bagi mereka yang berusia di bawah 18 tahun daripada orang dewasa.

Dipercayai bahwa bentuk konten ini dapat mendorong kaum muda untuk mengikuti akun perjudian, meskipun usia legal untuk berjudi di Inggris adalah 18 tahun.

Penelitian universitas meneliti dampak iklan perjudian

Penyelidikan yang sedang berlangsung oleh otoritas periklanan tersebut dikatakan mencakup pemeriksaan beberapa pengaduan. Meskipun lembaga pengawas tersebut tidak dapat memberikan informasi tentang penyelidikan tersebut, lembaga tersebut telah memberi tahu i News bahwa mereka “menangani kasus-kasus dari pengaduan, termasuk dua kasus dari Universitas Bristol, dan telah memulai tantangan proaktif ASA berdasarkan pengumpulan intelijen kami sendiri.”

Itu tadi peneliti dari Universitas Bristol yang melakukan banyak sekali studi masalah tersebut dan menemukan bahwa pemasaran konten sangat menarik bagi mereka yang berusia di bawah 18 tahun.

Dosen pemasaran di universitas tersebut, Raffaello Rossi, pernah berkata: “Kekhawatirannya adalah iklan-iklan ini menyembunyikan sifat adiktif perjudian di balik humor.

“Sekali [under 18s] mulai mengikuti merek-merek ini di media sosial karena kontennya yang menghibur, mereka juga mendapatkan insentif finansial, seperti bonus pendaftaran dan promosi.”

Ia juga menyatakan bahwa lembaga pengawas tersebut lambat dalam menangani masalah ini: “Saya yakin ini terlalu sedikit dan terlambat. Sejak 2019, ratusan ribu iklan pemasaran konten telah diunggah oleh merek-merek perjudian, dan telah dilihat oleh anak-anak. Menyelidiki beberapa iklan individual kemungkinan tidak akan menghasilkan perbedaan yang berarti.”

Gambar Pilihan: Via Ideogram

Pos Pengawas iklan Inggris menyelidiki meme perjudian yang menarik bagi anak-anak – laporan muncul pertama kali di BacaTulis.

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